2023 Winner

Exceldor Farms created “Check Mark CV” to address the global labour shortage and streamline the hiring process for both applicants and employers. Developed by LG2, a simple resume was printed in local newspapers, requiring only the applicant’s name and two boxes to check. Once filled out, applicants could take a picture of the resume on their phones, and send it to the company via text message – a process that only took a few seconds. Exceldor Farms saw visits to the Career section of the company website increase by 75% and a 400% increase in CVs from the year prior. It hired 203 employees within two weeks.

Credits

CREATIVE AGENCY: LG2
CLIENT: Exceldor
PRODUCTION COMPANY: okok
SOUND STUDIO / ENGINEERING: Studio Expression
MEDIA AGENCY: Touché!

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
COPYWRITING: Félix-Antoine Belleville
ART DIRECTION: Olivier Caron
STRATEGIC PLANNING: Catherine Darius
ACCOUNT SERVICES: Mireille Côté, Noémie Martin, Amélie G. Duarte


[Individual Credits - Production Company - okok]
DIRECTOR: Zacharie Turgeon

[Individual Credits - Client - Exceldor]
Caroline Matte, Stéphanie Paquet