2023 Winner

The Native Women’s Resource Centre of Toronto (NWRCT) created a hefty newspaper of 4,000 cover stories to highlight the dearth of media coverage and convey the injustice be- hind the country’s 4,000 missing and murdered Indigenous women and girls. The newspaper weighed 25 pounds and measured eight and a half inches thick. The campaign, by Fors- man & Bodenfors, featured a pop-up newsstand, a mass installation of “missing” posters at Queen’s Park and a newspaper that was hand-delivered to the Prime Minister’s office in Ottawa. On the National Day of Action for Missing and Murdered Indigenous Women and Girls, the NWRCT held a vigil for the community, with the newspaper and “missing” posters on display for attendees to memorialize those who were lost.

Credits

Client: Native Women’s Resource Centre of Toronto
Executive Director: Pamela Hart
Executive Assistant: Daniela Arango

Agency: Forsman & Bodenfors Canada
Head of Creative: Glen D'Souza, Matt Hassell
Senior Art Director: Alexandra McGuirk-Penedo
Senior Copywriter: Darby Clarke
Creatives: Morgan Wroot, Seumas Slingerland, Chantal Lamont, Michael Liao
Head of Strategy: Andrew Carty
Director of Strategy: Henry Goodman
Managing Director: Julien Bissuel
Head of Business Partnerships: Tyler Kawa
Client Supervisor: Hannah Casey
Producer: Meghan Cheesbrough
Director of Content: David Quach
Senior Production Artist: Gina Mendoza

PR: Veritas Communications
President & CEO: Krista Webster
Executive Vice President, General Manager: Nina Kalos
Vice President, Group Account Director: Julia Perreira
Senior Consultant: Lauren Burnside
Account Coordinator: Tori Krafczek

Media: PHD
Client Business Lead: Michelle Mitchell

Production
Printer: Aboriginal Printing Corporation