2023 Winner

Corona repurposed the concept of the sundial for its “Sun Dial Billboard” campaign, by Anomaly. The billboard featured the classic backdrop of an empty sandy beach and lapping clear blue water, with a Corona bottle taking pride of place. Affixed to the top of the billboard was a stick that juts out, an image of a sliced lime at the end of it – acting as the sundial. As the sun moved across the sky, the shadow of the lime eventually reached the mouth of the bottle. The message is spelled out in text:
“When Bottle Meets Lime. Corona Time.”

Credits

Labatt
Mike Bascom - Brand Director
Melisa Bayrav - Sr. Brand Manager
Laura Brown - Brand Manager

Anomaly
Dave Douglass - Executive Creative Director
Neil Blewett - Creative Director
Dylan Verwey - Copywriter
John Ricciardella - Art Director
Shawn Lambino - Design Director
Lucas Young - Sr. Designer
Marie-Pierre Toure - Head of Production
Kelsey Paquette - Production Coordinator
Paul Lipson - Sr. Director of Strategy
Matt Holton - Head of Accounts
Alexa Espinosa - Business Director
Patrick Martini - Account Director
Emily Kinney - Account Supervisor

Makers Production
Roma Ahi - Executive Producer
Lily Mullins - Producer

Dentsu Media
Samantha Monteiro
Vinesh Beharry
An Trinh

Outfront
Francis Alcordo
Andrea Long
Katlyn Rocha
Adam O’Brian
Ralph Uy
Carla Triolo
Julia Apruzzese
Nelson Oliveira