2023 Winner

Janette Bertrand is a renowned figure in Quebec culture, known for her progressive views on women’s emancipation. Her story was told in the documentary “Janette and Daughters” presented on Télé-Québec. The visual identity for the documentary reappropriated the patriarchal codes of the time by putting women at the forefront. With custom typography, by Sid Lee, each chapter began with a business card Bertrand might have used - her titles include journalist, actor, screenwriter, feminist, author and psychologist - and allowed the documentary to move between different decades. The women interviewed in the film also got a unique typographic style, with a letter from each name designed to stand out and take its own place. The visual universe, simultaneously avant-garde and retro, was created by an all-female team.

Credits

Isabelle Allard, Creative Director, Sid Lee
Gabriella Perrino, Designer, Sid Lee
Cécile Tousignant, Art Director, Sid Lee
Isabelle Vouligny, Motion designer, Sid Lee
Catherine Savoie, Account Executive-Producer, Sid Lee
Sonya Nadon, Sr. Assistant Editor, Sid Lee