2023 Winner

Relief is an organization with a mission to open the door to discussion, education, and mental health self-management. To build awareness, allow for accessibility and encourage people to take charge of their mental health, Cossette created “The Diary of Louise.” The project features Louise, a fictional character living with anxiety whose story is depicted through line drawings and text. The team had to ensure Louise’s emotions authentically represented the ups and downs of someone with a mental health issue while integrating Relief’s tools and services into the experience. The solution also had to allow Relief to produce 50 stories over a one-year period. The agency used Webflow for the website, leveraging everything it had to offer and tweaking it to achieve its vision.

Credits

AGENCY: Cossette
CLIENT: RELIEF

DESIGN VICE-PRESIDENT: Richard Bélanger
CREATIVE DIRECTOR: Frédéric Lord
ART DIRECTOR: Marlène Dulude
ILLUSTRATOR: Ève Chenette
CHIEF STRATEGY OFFICER: Michel-Alex Lessard
STRATEGY: Jean-Xavier Wilhelmy, Morgane Loffroy, Louis-Philippe Mathieu, Gabrielle Cyr
ACCOUNT SERVICES: Benoît Laurin
PROJECT MANAGEMENT: Éric Deslauriers

CONCEPT: Charles Saliba-Couture
COPYWRITING: Charles Saliba-Couture
TRANSLATION: Catherine Trollope, Marsha Roc-Malychenkova
GRAPHIC DESIGNER & ILLUSTRATOR: Kevin Fouillet
WEB DEVELOPER: Simon Barrette
PR AND COMMUNICATIONS ADVISORS: Sylvie Letendre, Geneviève Guérard

CLIENTS: Alexandra Guérin, Annie Beaudin, Josée St-Amand, Sylvie Elsig

PET THERAPY: Billy (Quebec’s most beautiful Golden Retriever)