2023 Winner

MeritIntegrated Web Campaign

BMW
"The Hofmeister Kink"
Performance Art

Credits

Client: BMW U.S.
Head of Customer Experience and Digitalization: Andreas Walter

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Creative Director: Benson Ngo
Creative Director: Andrew Bernardi
Associate Creative Director, Copy: Jordan Gabriel
Senior Art Director: Tomas Soares
UX/UI: Thiago Santarem
Studio Designer: Emily Plewes
SVP, Group Account Director: Jan Lemke
Account Director: Brian Bentley-Falcke
Account Director: Chaitali Walvekar
Chief Strategy Officer: Jory Edmunds
SVP, Strategy: Scott Suthren
Senior Strategist: John Boright
Project Director: Amanda Horsford
Senior Program Manager: Gaetano Carpino
Project Manager: Ada Tat
Solutions Architect: Richard Chao
Production Director: Gary Gimelfarb
Experience Delivery Lead: Nzegwhua Anderson
Group Director, Product Developer: Arnaud Icard
Senior Application Developer: Anthony Pilger
Interface Developer: Jérémie Boulay
Senior Interface Developer: Heung Lee
Quality Assurance Analyst: Murali Addala
Quality Assurance Lead: Natalia Zadorozhna
Business Analyst: Dean Bentley-Falcke
Proofreader: Sheila Gray
Chief Executive Officer: Andrea Cook
Chief Operating Officer: Elizabeth Sellors
SVP, Growth: Diane Ridgway-Cross

Creative Contributors:
Motion Designer: Dewen Yang
Associate Creative Director, Art: Tania Forsyth
Retoucher: Jennifer Nash

Animator/Editor: Ryan Zorad

Audio: Grayson Music Group
Creative Director: Mark Domitric
Voice Director: Ali Willa Milner
Audio Engineer: Vlad Nikolic
Sound Designer: Mike Bisanti
Senior Producer: Nicholas Shaw

Media: UM
EVP, Global Managing Partner: Danny Huynh
SVP, Group Partner, Portfolio Management: Nataly Cavagnaro
SVP, Client Business Partner: Peter Lofaro
VP, Partner, Portfolio Management: Simona Drapkin
VP, SEO: Jami Bowen
Associate Director, SEO: Alicia Castro
Senior Analyst, SEO: David Blutstein
Director, Paid Social: Gautham Pulijal
VP, Director, Decision Sciences: Ankur Jaluria