2023 Winner

To reach a young audience, Jeep partnered with Snapchat to launch “Jeep Code,” by Publicis. The campaign turned the grille of every Jeep into a barcode, so that every vehicle acted like a dealership. If consumers passed by a Jeep they liked, they could open up their Snapchat camera to scan the grille, which would allow them to identify, explore, customize and shop the inventory. “Jeep Code” was seeded on social media platforms and billboards. There were 150,000 lens interactions, with 51 million people impacted and 25% of people exploring the full Jeep range.

Credits

PUBLICIS TORONTO

Creative:
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Vinicius Dalvi
Group Creative Director: Victor Yves
Creative Director: Steve Turnbull
Copywriter: Steve Muzzin

Planners:
Rylee Strachan: Senior Strategist
Rob Jankowski: Digital Strategist
Anita Gillman: Director, Digital Advertising and Strategy

Account Services:
SVP, Brand Director: Bobby Malhotra
Group Account Director: David Langlois
Account Director: Richard Guy

SOUND PRODUCTION: PUNCH AUDIO
Creative Partner: Cristiano Pinheiro

POST PRODUCTION VIDEO: THE PUB TORONTO EDITORIAL:
Jesse Unruh - Editor
Suada Gagulic - Post Producer
Karen Huybers - Executive Producer

THE PUB PRODUCTION:
Reid Marshall - Director
Cam Marshall - DP
David Cranor - Line Producer
Terry Theo - Exec Producer

STARCOM CANADA:
Senior Vice President: Claus Burmeister
Director, Social: Bethany Castle
Director, Media Planning: Samantha Lacroce
Senior Social Specialist: Karin Polanco-
Social Specialist: Kirsten Weaver
Social Coordinator: Michael Valente

SNAPCHAT:
Account Executive: Kevin O’Rourke
Brand Strategist: Jaclyn Lacroix:
Creative Project Manager: Mamy Baruti:
Account Manager: Bea Astudillo

GOSPOOKY
Tom Geurts: Tech Lead, Senior Developer
Sara Orfali: AR Developer, Animator
Evie Meurs: Client Lead
Celine Zange: Project Manager
Tommaso Parisotto: Machine Learning Engineer
Mikkel Thybo Loose: Machine Learning Engineer
Erik van der Plas: Machine Learning Engineer
Egidijus Uckuronis: 3D Artist