2023 Winner

Kids Help Phone is a national, bilingual, 24/7 e-mental health service offering free and confidential support to any young person aged 5 to 29 in a moment of crisis or need. Its “Feel Out Loud” launch film, by McCann, depicts youth at school and at home. Rather than suppressing their emotions and dealing with them alone, the film - directed by Matilda Finn - positions Kids Help Phone as a safe environment to express feelings without fear of judgment, with the aim of improving physical and mental health and reducing the risk of suicide.

Credits

McCann Canada

McCann Worldgroup Canada
Josh Stein, Chief Creative Officer
Gail Pak, VP Creative Director
Mike Shuman, Creative Director
Athina Lalljee, Associate Creative Director
Jayme Fairbridge, Senior Art Director
Johan Hogdahl, Designer
Mitchell Houlahan, Designer
AJ Jones, Chief Strategy Officer
Josh Hansen, VP Strategy
Alexandra Montgomery, Strategist
Emily MacLaurin-King, VP Group Account Director
Aaron D’Souza, Account Director
Jordan McConnell, Account Executive
Justyna Karas, Project Manager
Jacqueline Bellmore, VP Director of Production
Eastern Yoo, Senior Producer

Merchant
Executive Producer: Ian Webb
Executive Producer Farrah Khaled
Head Of Production Colin Walker
Line Producer: Hayley Taylor
Director: Matilda Finn
Director of Photography: Ben Fordesman
Production Designer: Noelle Hindi

Saints
Editor: Christopher Chang
Assistant Editor: Phoebe Lorimer, Emilie Peloso
Executive Producer: Michelle Rich

Darling
Flame Artist: Paul Binney
VFX Assistant: Aidan Breit-McNally
Colourist: Patrick Samaniego
Colour Assistant: Eric Kingsbury
Executive Producer: Stephanie Hickman, Morgan Campbell

TA2
Audio Director: Steve Gadsden, Oliver Wickham
Executive Producer: Christine Leslie
Engineer: Kenneth Lo
Music: TA2
Sound Design: TA2
License: OH SO QUIET Courtesy of Peer Music Publishing

Mann Casting
Steven Mann
Sarah Sheps