2023 Winner

Kids Help Phone (KHP) is Canada’s only bilingual, 24/7 e-mental health service providing free, confidential support to young people, aged 5 to 29, in a time of crisis or need. Its services extend beyond the phone to include text, chat, web resources and programs for equity-deserving groups and a peer-to-peer forum. McCann created the new platform, “Feel Out Loud,” as a way to empower young people to express their feelings in a safe and nonjudgmental space. The launch campaign features a film directed by Matilda Finn, which highlights KHP as a safe space for youth, while the music provides an eerie rendition of Björk’s “Oh So Quiet,” with its contrasting lyrics amplifying the silence of keeping emotions inside. The version of the song was created to match the deeply emotional content and mood of the film. The film depicts kids, of various ages and in different scenarios – at school, at a party, at home - grappling with tough emotions. The film ends with each kid looking at, or texting on, their phones, with the line “Give feelings a place to go. Feel Out Loud.”

Credits

McCann Canada

McCann Worldgroup Canada
Josh Stein, Chief Creative Officer
Gail Pak, VP Creative Director
Mike Shuman, Creative Director
Athina Lalljee, Associate Creative Director
Jayme Fairbridge, Senior Art Director
Johan Hogdahl, Designer
Mitchell Houlahan, Designer
AJ Jones, Chief Strategy Officer
Josh Hansen, VP Strategy
Alexandra Montgomery, Strategist
Emily MacLaurin-King, VP Group Account Director
Aaron D’Souza, Account Director
Jordan McConnell, Account Executive
Justyna Karas, Project Manager
Jacqueline Bellmore, VP Director of Production
Eastern Yoo, Senior Producer

Merchant
Executive Producer: Ian Webb
Executive Producer Farrah Khaled
Head Of Production Colin Walker
Line Producer: Hayley Taylor
Director: Matilda Finn
Director of Photography: Ben Fordesman
Production Designer: Noelle Hindi

Saints
Editor: Christopher Chang
Assistant Editor: Phoebe Lorimer, Emilie Peloso
Executive Producer: Michelle Rich

Darling
Flame Artist: Paul Binney
VFX Assistant: Aidan Breit-McNally
Colourist: Patrick Samaniego
Colour Assistant: Eric Kingsbury
Executive Producer: Stephanie Hickman, Morgan Campbell

TA2
Audio Director: Steve Gadsden, Oliver Wickham
Executive Producer: Christine Leslie
Engineer: Kenneth Lo
Music: TA2
Sound Design: TA2
License: OH SO QUIET Courtesy of Peer Music Publishing

Mann Casting
Steven Mann
Sarah Sheps