2023 Winner

To make the world grasp the scale and gravity of the online spread of child sexual abuse material (CSAM), the Canadian Centre for Child Protection reframed the issue and created the “Unwanted Followers Film Festival.”

In 2021, 85 million suspected pieces of CSAM were found online; last year, it grew at a rate of one film or image being uploaded every two seconds. The campaign, by No Fixed Address, used AI to generate online film posters in real time at the same rate, with the chilling movie titles – such as “Nowhere to Run” and “Living in Fear” – trans-lated into the six languages most spoken around the world.

The campaign also included a physical immersive installation in New York and an online petition, demanding action from tech companies and governments around the world. It was billed as “the world’s largest film festival hiding in plain sight.”

Credits

Client
Canadian Centre for Child Protection
Lianna McDonald, Executive Director
Signy Arnason, Associate Director
Carly Avery
Agency: NFA
Alexis Bronstoph, Chief Creative Officer
Kelsey Horne, Chief Creative Officer,
Rena Hula VP, Group Creative Director
Andrew Rizzi, Associate Creative Director
Daniela Angelucci, Associate Creative Director
Feilin Fu, Designer
Luciana Trespalacios, Designer
Valentina Gutierrez, Designer
Zach Klein, VP Strategy
Josie Daga, EVP, General Manager
Abby Tile, Account Supervisor
Darrin Patey, VP Creative Technology
Radek Zajkowski, VP Technology
Adam Kendal - Front End Developer
Trent Thompson - VP, Creative Director
Christina Pinto - Associate Creative Director, Digital Design
Katie Maxfield - Associate Creative Director, Writer
Shivangi Patel - Sr. UX Designer
Lara Tutton - Analytics Lead
Nicole McNulty - Account Supervisor, Digital
Cherie O’Connor, VP, Production & Content
Annekatrin Mueller, Project Director
Erin Banting, Vice President of PR,
Ollie McAteer, Director of Development
Emma Bray, Director, PR,
Mackenzie Biddie, Senior Account Manager, PR
Nick Wong, Account Executive, PR
Sarah Hill, Account Executive, PR
Lindsey Hutchins, Account Executive, PR
Manasi Sohoni, Account Coordinator, PR

Dini Von Mueffling, Founder & CEO, Dini von Mueffling Communications
Brittany Colvin Gbur, Dini von Mueffling Communications
Stephanie Morris, Dini von Mueffling Communications

Post Production/VFX - Fort York

VFX: Fort York
Creative Director: Mike Bishop
Lead Flame Artist: Melissa Vasiliev
Flame Artist: Luke White
Technical Director & Lead CG Artist: Derek Gebhart
CG Artist: Saleh Zarandah
Flame Assistant: Dylan Morgan
Motion Graphics: Yoho Yue
VFX Executive Producer: Erica Bourgault-Assaf

Editorial: School Editing
Editor: David Larocque
Executive Producer: Yumi Suyama

Music & Sound: Berkeley Inc.
Creative Director: Jared Kuemper
Exec Producer: Tyna Maerzke
Engineer: Tyler Young