2023 Winner

Food Banks Canada launched the “Starve the Hunger” campaign to bring awareness to the issue of food insecurity. The film, by The Local Collective, begins with a voiceover: “There’s this thing. It feeds on our frustration, on our joy and devours our dreams.” Holes of various sizes appear in everyday items: a notebook, a high school locker door, across the city’s apartment and office buildings. A caterpillar crawls through some of the holes. Once people start donating and providing food, and as the film encourages audiences to donate in order to “defeat it,” butterflies flit through various scenes – a sign of hope. To create the effects, gaping holes throughout the spot were crafted by a matte painter; 3D models of the buildings and objects were used to stand in for the live action footage; then the matte paintings were tracked on to the live action footage.

Credits

Chief Creative Officer: Matt Litzinger
President: Kaitlin Doherty
Chief Strategy Officer: Alison Savage
Client Service Director: Amanda McMillan
Creative Director, Head of Design: Omar Morson
Copywriters: Chris Booth, Matt Litzinger
Art Directors: Joel Arbez, Matt Litzinger
Production Company: Scouts Honour
Director: Mark Zibert
Executive Producers: Rita Popielak, Simon Dragland
Directors of Photography: Mark Zibert, Eric Kaskens
Editorial: Nimeopere
Editor: Graham Chisholm
Asst Editor: Griffin Stobbs
Colour: Alter Ego
Artist: Wade Odlum
VFX: Tantrum
Artist: Dominik Bochenski
Producer: Margarita Reynes
Executive Producer: Victoria Holt
Audio: Rajakovic Electric
Composer: Mark Rajakovic