2023 Winner

Scotiabank’s Hockey for All platform aims to make hockey more diverse, inclusive and accessible. To demonstrate its commitment, and with the help of Rethink, Scotiabank partnered with Black creators Jael Richardson and Chelsea Charles to create “The Hockey Jersey,” an updated version of the classic Canadian children’s book The Hockey Sweater, by Roch Carrier. Every aspect of the book - the characters, illustrations and storyline - was crafted to increase representation. Among the opening lines: “Kareema rushes into the rink, carrying the bag her neighbour gave her.” The story later continues: “Inside the changeroom, Camilla pulls on a brand-new pair of shin pads and Hana slides on red socks that her brother brought home from his first year at college. Sam wiggles on hockey pants, sliding their fingers over the patch their grandmother stitched on with careful crooked hands.

Credits

CCO: Aaron Starkman
CSO: Sean McDonald
ECD: Mike Dubrick
CD: Caroline Friesen, Robbie Percy, Dhaval Bhatt
AD: Ashley Park, Caroline Friesen
Writer: Aman Soin, Robbie Percy
Designer: Brie Lim
Strategy: Crystal Sales
Producers: Kate A Spencer, AJ Merrick, Agnes Gilchrist, Nadya MacNeil, Alex Butt
Production Company: Steam Films
EP: Jill Brennan
Line Producer: Kirsta Teague
Director: James Michael Chiang
DoP: Keenan Lynch
Editing Facility: School Editing
Editor: Monica Remba
Assistant Editor: Bianca Bissada
Partner/Executive Producer: Sarah Brooks
Colour: Darling VFX
Colourist: Patrick Samaniego
Colour Assistant: Eric Kingsbury
EP: Will Culverwell
VFX Artist: Faith Clark
Executive Producer: Morgan Campbell
Audio House: OSO Audio
Producer: Kristine Lippett
Creative Director: Daenen Bramberger, Harry Knazan
Engineer: Omid Geadizadeh
Sound Design: Daenen Bramberger, Harry Knazan
Integrated Producers: Kate A. Spencer, Agnes Gilchrist
Photographer: Steph Martynuik
EP: Tristan Tran
Producer: Kendra Stefankiewicz
Props: Dani Reynolds (Cadre Artists)
Digital Tech: Jeff Jamieson
Photo Assistant: Marc Santos
Printer: Blain Gummow; RR Donnelley, Dan Thompson; Italic Press
Media: PHD Media
Director, Planning: Ellen Pereira
Senior Manager, Planning: Felicia Pierskalla
Manager, Planning: Drew Himel
Manager, Planning: Patrick Reynolds
Manager, Activation: Mallory Thompson
Manager, Social: Kristen Li
Account Services: Amanda Dornan, Sarah Reidlinger, Niki Sahni, Daniel Riggi, Sandra Stainton, Geraldine Sebastian
PR: Meredith Montgomery, Chenda McKissick, Kaitlyn Vian, Claire Tam, Tara-Lush Benson
Laura Curtis Ferrera, Mike Tasevski, John Rocco, Katie O'Donovan, James Savage. Matthew Dicker, Kelsey Wolff, Nick Kalyn, Kaitlyn Keon, Callie Carkner, Doug Johnson, Charlene Callaghan, Kelty Reid, Ashley Eaton, Arturo Montano Osorio, Ana Fonseca, Dillon Scheenaard, Shefali Vyas, Maja Protuger