2023 Winner

To highlight the difference décor can make, IKEA’s “The Troll” is a cinematic tale of a young boy who decides to do a glow-up on the dim abode of the local bridge-toll troll. The video, by Rethink, whimsically demonstrates how any home, even one belonging to a monster living under a bridge, can be transformed into a comfortable, cozy place – lifting the spirits of the homeowner.

Credits

Chief Creative Officer: Aaron Starkman
Chief Creative Officer: Mike Dubrick
CD: Caroline Friesen, Robbie Percy
ACD: Karine Doucet
Writer: Robbie Percy
AD: Caroline Friesen
Strategy: Sean McDonald, Jay Fleming
Group Account Director: Kiara Wilson
Account Director: Megan Christopher
Account Supervisor: Erica Francis
Director of Broadcast Production: Shelby Spigelman, Nadya MacNeil
Sr Producer: Andrew Schulze, Chantel Brinkman
Sr Integrated Producer: Jessica Luong, Terri Winter
Production House: OPC / Division Films - Ljubljana, Slovenia
Director: Nick Ball
Producer: Harland Weiss, Max Brook
DOP: Daniel Voldheim
Production Designer: Marco Puig
Interior Design: Donna Irvine
Post Production House: Nimiopere
Editor: Graham Chisholm
Executive Producer: Julie Axell
VFX House: House of Parliament
VFX Producer: Lexi Stearn & Emma Hertz
VFX Supervisor: Peter Smith
Colourist: Alex Bickel - Color Collective
EP: Claudia Guevara
Audio House: Vapor Music
Music Director: Ted Rosnick
Audio Producer: Kat Stewart
Photography Production Company: Photoby - Wunderkamera
Photographer: Ernest Winczyk
EP: Krzysztof Wiecek
360 Studio: Justin Chan, Stephanie Sherwood, Brad Kumar
Troll Builder: Martin Pec
Troll Design: Aaron McBride
Integrated Production Consultant: William Cranor
Freelance Broadcast Producer: Annick D’Auteuil
Account Director: Catherine Blouin-Mainville
Account Manager: Gabrielle Bergeron
Public Relations Lead: Meredith Montgomery
Editorial Lead: Lianne George
Media: Carat
VP: Karen Hrstic
Account Director: Tracey Cron
Media Supervisor: Christine Ma
Digital Manager: Kevin Martins
Senior Digital Planner: Sherlaine Verdes
Johanna Andrén, Head of Marketing
Claudia Mayne, Director of Brand Marketing
Jacqueline Wark, Cluster Marketing Communications Leader
Nadia Kassam, Marketing Communications Specialist
Lindsay Marsh, Interior Design Leader
Marissa Fischer, Integrated Media Leader
Lisa Huie, Public Relations Leader