2023 Winner

With all our online activity generating carbon emissions, Tree Canada’s “Offset Mode” allows people to track and offset their carbon footprint in real-time, with the aim of making it as easy as browsing or streaming. The free digital tool monitors a user’s download and upload volume to determine how much electricity they’re consuming, and then uses regional electric grid data to determine the type of electricity they’re using and the exact carbon emissions associated with it. Offset Mode, by Rethink and Apply Digital, enables users to offset those emissions at a cost of only a few cents per day. Since its launch just over a year ago, it’s been downloaded globally and, with micro- donations, has offset more than 1.5 million streaming hours
and 12,072 kg of CO2 within two months.

Credits

Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Leia Rogers / Morgan Tierney
Creative Director: Sean O’Connor, Hans Thiessen, Jake Hope
Art Director: Jake Hope, Charmaine Cheng
Writer: Sean O’Connor, Hannah Prystay
Lead Strategist: Darren Yada
Amplification Strategists: Sara Lemmermeyer, Kaitlyn Vian, Lianne George, Aliz Tennant
Broadcast Producer: Terri Winter
Web Developer: Steve Lam, Ken Malley
Editor: Tyler Erdelac
Production Company: Apply Digital
Lead Developer: Natalija Zdravkovic
Lead Designer: Daniela Valdes
Tech Supervision: Andrea Moretti
Design Supervision: Mauricio Pommella
QA Analyst: Christie Chris
Product Management: Jason Ling
Project Management: Josella Tan
Delivery: Vaibhav Lohia
Account Services: Shirley Lam, Mitch McKamey
Clients: Greg Hotte, Amelia Sproule