2023 Winner

The Human Rights Foundation (HRF) launched “Forced Labour Plug-In,” by TAXI, as a way to raise awareness and prevent people from buying clothes made by Uyghur Muslims working in forced labor camps in Xinjiang, China. It’s estimated that one in five of the world’s cotton items are linked to these camps. When a visitor lands on a site, they’re given the choice to say ‘no’ to forced labour and are redirected to the HRF website to learn more. The extension has intervened on the websites of more than 160 major global fashion brands, blocked over 1,000 sales and convinced one global fashion retailer to remove Uyghur forced labour from its supply chain. The extension is currently active in eight countries.

Credits

Graham Lang, Chief Creative Officer, TAXI
James Sadler, Executive Creative Director, TAXI
Mike Houldsworth, Creative Director, TAXI
Mike Houldsworth, Copywriter, TAXI
Mara Neil, Account Director, TAXI
Ruan Van Gend, Account Director, TAXI
Lizzie Dabous, Managing Director, TAXI
Lizzie Dabous, Strategy Director, TAXI
Céline Assaf Boustani, President, Human Rights Foundation
Mariana Bernardez, Creative Director, Human Rights Foundation
Jenny Wang, Senior Strategy & Research Associate, Human Rights Foundation
Production Company: Strategy Lab Marketing