2023 Winner

To encourage donations to The Montreal Children’s Hospital Foundation, Cossette created “Two Little Brats for Life,” celebrating the friendship of two boys, Max and Lou, who bond over the pranks they pull and share over walkie-talkies. When Lou is hospitalized, Max continues to relay his stunts over the receiver until one day, Lou doesn’t respond. Although Max, and the audience, are initially led to believe Lou has died, it’s revealed he was just away from his walkie-talkie in order to receive treatment – and managed to pull a prank while doing so.

Credits

AGENCIES: Cossette, Septième
MEDIA AGENCY: Cossette Media
CLIENT: The Montreal Children’s Hospital Foundation

EXECUTIVE CREATIVE DIRECTOR: Anne-Claude Chénier
CREATIVE DIRECTORS: Mélanie Delisle, Patrick Michaud
ART DIRECTORS: Éric Bouchard, Annik Tremblay-Meunier
COPYWRITERS: Jean-François Perreault, Philippe Brassard, Marc Lessard,
Souléman Diallo, Etienne LeBourdais
CHIEF STRATEGY OFFICERS: Michel-Alexandre Lessard, Laurence Bonneville
VICE-PRESIDENT, BUSINESS LEAD: Benoit Chapellier
PRODUCT DIRECTOR: Katherine Leftakis

PRODUCTION AGENCY: Vicki Gagnon (Septième)

MEDIA: Maude Larue, Gabriel Lafond

PRODUCTION HOUSE: 4ZERO1
DIRECTOR: Benjamin Nicolas
POST-PRODUCTION: Post430
SOUND: Cult Nation

PRESIDENT: Renée Vézina
VICE-PRESIDENT, MARKETING, COMMUNICATIONS & DONOR RELATIONS:
Kim Fraser
DIRECTOR, COMMUNICATIONS: Lucie Pruneau