2023 Winner

In “You,” the Société de sauvetage/Lifesaving Society’s 30-second film developed with LG2, a young man cracks open a can of beer while sitting alone in a rowboat on a quiet lake, his lifejacket behind him, dusk descending. When the man leans over the side of the boat and goes to touch his reflection on the surface of the glassy water, the reflected hand suddenly reaches for his actual hand and yanks him underwater. The next shot is of his body floating in the water, a reminder from the Lifesaving Society for people to wear life jackets, to not consume alcohol or drugs
and to never go out on water alone.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: La Société de sauvetage (division du Québec)
PRODUCTION COMPANY: Gorditos
POST-PRODUCTION COMPANY: Shed
SOUND STUDIO / ENGINEERING: Circonflex

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICER: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: François Sauvé
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
CREATIVE DIRECTION: Frédéric Tremblay
COPYWRITING: Olivier Giguère
ART DIRECTION: Colin Beaudin
ACCOUNT SERVICES: Carl Milette, Kathryne Beaulieu
AGENCY PRODUCTION: Lina Piché

[Individual Credits - Production Company - Gorditos]
PRODUCER: Adam-Gabriel Belley-Côté
DIRECTOR: Raphaël Ouellet
ASSISTANT DIRECTOR: Saskia Von Lignau
EDITING: Olivier Binette
ASSISTANCE À LA RÉALISATION : Saskia Von Lignau

[Individual Credits - Sound Studio - Circonflex]
ENGINEERING: Pierre-Hugues Rondeau

[Individual Credits - Freelance]
STYLIST: Michelle Tremblay
ART DIRECTION: Éric Sénécal

[Individual Credits - Client - La société de sauvetage]
Raynald Hawkins, Anne-Marie Francoeur, Cynthia Collerette