2023 Winner

For New Look’s “Spaghetti Western” campaign by LG2, the classic Western- movie stand-off is re-enacted in a modern, parking garage setting. Two men approach each other from opposite sides of the garage before stopping some distance away from each other. Close-up shots show them glaring – squinting? – at each other, to the sound of familiar Western stand-off music. It’s a tense moment. But instead of whipping out guns from their pants, they each don a pair of glasses, immediately
recognize each other and laugh.

Credits

CREATIVE AGENCY: LG2
CLIENT: New Look
PRODUCTION COMPANY: Nova Film
SOUND STUDIO / ENGINEERING: Circonflex

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Marilou Aubin
VICE-PRESIDENT, STRATEGIC PLANNING: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTOR: Nick Paget
CREATIVE DIRECTOR: Geneviève Langlois
COPYWRITERS: Martin Charron, Philippe Coulombe
ART DIRECTORS: Maxime Jenniss, Philippe Leduc
STRATEGIC PLANNING: Stéfanie Forcier
ACCOUNT SERVICES: Marie-Julie Cossette, Joëlle Rondeau, Alina Burelle
PROJECT MANAGEMENT, AGENCY PRODUCTION: Marie-Pier Lavoie-Séguin

[Individual Credits - Production Company - Nova Film]
PRODUCTION: Dominik Beaulieu
DIRECTOR: Nicolas Brassard
DOP: François Gamache

[Individual Credits - Sound Studio - Circonflex]
ENGINEERING: Tanguy Meunier

[Individual Credits - Client - New Look]
SENIOR VICE-PRESIDENT OMNICHANNEL: Jean-Michel Maltais
SENIOR DIRECTOR, COMMUNICATION & MARKETING: Simon Parent
SENIOR MARKETING CAMPAIGN MANAGER: Annie-Claude Dion