2023 Winner

To show how the smell of cat poop can get out of hand and the need for its litter product to contain it, O’Select created “When It Smells, Everything Smells.” The video, by LG2, follows a man going through his morning routine and acting completely normal even as cat litter containing poop appears in unexpected places: the bedroom drawer, the cereal box and as a replacement to the living room carpet.

Credits

CREATIVE AGENCY: LG2
CLIENT: O’Select
PRODUCTION COMPANY: Nova Film
POST-PRODUCTION COMPANY: Nova Film, Studio Élément
SOUND STUDIO / ENGINEERING: Studio Expression, BLVD

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: Geneviève Langlois
CREATIVE DIRECTION: Geneviève Langlois
COPYWRITING: Olivier Giguère, Martin Charron
ART DIRECTION: Colin Beaudin
STRATEGIC PLANNING: Laura Danino, Orane Perez, Maryse Sauvé
ACCOUNT SERVICES: Julie Bergeron, Sarah-Maude Raymond, Simon Boisvert
AGENCY PRODUCTION: Stéphanie Gagné

[Individual Credits - Production Company - Nova Film]
DIRECTOR: Nicolas Brassard
DOP: François Gamache
PRODUCER : Dominik Beaulieu

[Individual Credits - client - O’Select]
BRAND DIRECTOR: Marie-France Dumont
BRAND MANAGER: Jacynthe Hens
BRAND SPECIALIST: Mélissa Ferrara