2023 Winner

With inflation affecting everyone’s lives, Pizza Pizza’s “Canada is Locking In” campaign aimed to provide a bright spot for consumers by maintaining the current price of its extra- large, four-topping pizza. The film, by Zulu Alpha Kilo, was a play on commercials touting fixed rates and poked fun at insurance ads. The film featured people of different ages and stages expressing their contentment with “fixed-rate pizza,” where the price of pizza wouldn’t change and where “medical exams” weren’t needed.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Creative Director/Art Director: Michael Siegers
Creative Director/Writer: Jonah Flynn
Agency Producer: Jesse Brook
Account Team: Alyssa Guttman, Alex Berube
Strategy Directors: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Ivy Yu, Raymond Luk
Media Agency: Media Experts and Abacus
Media Experts Team: Kareem Boulos, Faebri Michetti, Tamara Kassouf, Lily Lazzara, Blake Goldring
Abacus Team: Rebecca Barak, Julia Cymbalisty, Jason Quintal
Production House: Steam Films / Undefined
Director: Matt Atkinson
DP: Rob Scarborough
EP/Line Producer: Julian Weiman
Production Manager: Tony Phibbs
Coordinator: Kailey Shanque
Post-Production Company: Zulubot
Post-Production Producer: Sarah Dayus, Siddhi Patel
Editor: Micah Rix-Hayes
Editor Assistant: Adrian Gluvakovich
Colourist: Gary Chuntz
Online Artists: Mike Sevigny, Felipe Chaparro
Music House: Doane Music
Music Composer: Creighton Doane
Recording Studio: Zulubot
Voice Talent Director/Audio Engineer: Dino Cuzzolino