2023 Winner

Zulu Alpha Kilo’s “Left-Handed Mango Chutney” spoofs the industry of advertising awards. The ad begins with a brain surgeon telling the story of how he saved a patient’s life to dinner guests, who are duly impressed. When another dinner guest is asked what he does, he tells them he works in advertising and is working on a case study, which he explains are submitted for awards to show how successful a campaign is. He created a left-handed mango chutney - for a small chutney company for National Left Handers’ Day – a product none of the guests has heard of. He cites campaign stats, for impressions and brand engagement, which are met with awkward silence. Another guest pipes up that she, too, works in advertising. “I wrote the beer ad where the horse farts,” she explains – an ad everyone immediately recognizes because it went viral. The guests mimic the fart noises, eliciting laughter from everyone except the ad guy. A line appears on screen: “Let’s award work real people love.”

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer & Creative Director: Zak Mroueh
Associate Creative Director / Writer: Jonah Flynn
Associate Creative Director / Art Director: Michael Siegers
Account Team: Shauna McKenna
Producer: Colleen Allen
Production Assistant: Amy Groll
Production House: Zulubot
Director: Zak Mroueh
Casting: Jigsaw Casting- Shasta Lutz
Director of Photography: Adam Griffiths
Second Camera: Adam Griffiths
Executive Producer: Adam Palmer
Post-Production Company: Zulubot
Editor: Max Lawlor
Online: Max Lawlor
Colourist: Can Yuksel
Audio Engineer: Stephen Stepanic