2023 Winner

With its “Left-Handed Mango Chutney” video, Zulu Alpha Kilo pokes fun at advertising awards, advocating for awards to go to work that audiences love. The point is made via a dinner party vignette where a man who works in advertising tries to explain what a case study is and to convey the success of the left-handed mango chutney campaign he worked on to non-ad people – who all struggle to understand its significance. Another guest pipes up that she, too, works in advertising. “I wrote the beer ad where the horse farts,” she explains – an ad everyone immediately recognizes because it went viral. The guests mimic the fart noises, eliciting laughter from everyone except the Grand Prix-winning left-handed mango chutney creator.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer & Creative Director: Zak Mroueh
Associate Creative Director / Writer: Jonah Flynn
Associate Creative Director / Art Director: Michael Siegers
Account Team: Shauna McKenna
Producer: Colleen Allen
Production Assistant: Amy Groll
Production House: Zulubot
Director: Zak Mroueh
Casting: Jigsaw Casting- Shasta Lutz
Director of Photography: Adam Griffiths
Second Camera: Adam Griffiths
Executive Producer: Adam Palmer
Post-Production Company: Zulubot
Editor: Max Lawlor
Online: Max Lawlor
Colourist: Can Yuksel
Audio Engineer: Stephen Stepanic