2023 Winner

As a meaningful way to support veterans in need, HomeEquity Bank’s “Metaverse Homes for Heroes” allowed a virtual tour of a community the bank wanted to help bring to life. Housing designs were built inside Decentraland, the 3D virtual world browser-based platform. The concept, by Zulu Alpha Kilo, was to use the Metaverse to raise funds for a real “Homes for Heroes” village, using the virtual world to shed light on the problem of homeless veterans.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Creative Director/Art Director: Vic Bath
Creative Director/Copywriter: Dan Cummings
Art Director: Erin Rodness
Designer: Jackman Chiu
Agency Producer: Ece Inan
Account Team: David Tremblay, Lauren Boultwood, Samantha Tang
Strategy Director: Maxine Thomas
Client: HomeEquity Bank
Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Jack Wilson
Homes for Heroes Partners: Jacqueline Howard, Cameron Diggon
PR Agency: Weber Shandwick
PR Team: Riya Dhaliwal, Adam Bornstein, Michelle Zucchero
Production House: Zulubot
Director: Vic Bath, Dan Cummings
Production House Producer: Ben Bentivegna
Director of Photography: Adam Griffiths
Post Production Supervisor: Sarah Dayus
Editing Company: Zulubot
Editor: Mallory Robbins
Online: Felipe Chaparro
Colour Grading: Felipe Chaparro
Music By: Asche and Spencer Stock Library
Audio Engineer: Noah Mroueh
Digital Interactive Producer: Ece Inan
3D Architecture and Game Design House: Metaverse Architects
3D Architecture Producer: Maggie Hill
Metaverse Architects: Sean Ellul, Andre Causon, Aaron Zarb
Media Agency: iQuanti
Media Team: Kerstin Baker Ash, Tony Hooper, Maithili Bandishti