2022 Winner

To unveil its new brand identity, CIBC launched a spot that begins with a girl living in the countryside who, thrilled with finding a small curved piece of glass on the ground, runs to her shed to turn it into a windshield for a toy plane. As she “flies” the wooden plane around in her hand, she sees a life-size red diamond-shaped sculpture – part of the CIBC logo – in the field. The girl breaks out into a run with her plane in hand and runs through the diamond, emerging from the other side flying an actual plane and screaming with joy. The tagline ends the spot: “CIBC. Ambitions made real.”

Credits

Juniper Park\TBWA
Chief Creative Officer: Graham Lang
Group Creative Director/ Copywriter: Andy Linardatos
Group Creative Director/ Art Director: Hylton Mann
VP Account Director: Shelly-Ann Scott
Group Account Director: Lin Wan
Account Executive: Rachel Colomby
Producer: Dena Thompson

CIBC
Chief Marketing Officer: Robert Assimakopoulos
VP, Marketing & Client Communications: Esther Benzie
Sr. Director, Marketing Communications: Laura Amantea
Sr. Manager/ Brand Marketing: Todd Bennie

APR
Brand Executive Producer: Lori Estabrooks

a52
Executive Producer: Pat Nugent
Producer: Michael Steinmann
Visual FX Supervisor: Patrick Murphy

Ad hoc
Director: Chris Sargent
Executive Producer: Michel Korchinsky
Executive Producer: Sally Leggett
Producer: Ed Callaghan
Cinematographer: Robert Richardson

Saints Editorial
Producer: Michelle Rich
Editor: Ross Birchall