2022 Winner
GoldCopywriting
Nissan
"Wonderful Humans - Terrific Bodies"
TBWA\Juniper Park
"Wonderful Humans - Terrific Bodies"
TBWA\Juniper Park
To promote the need for the advanced safety technology of Nissan’s Intelligent Mobility, Juniper Park\TBWA created the “Wonderful Humans” radio spots to cheekily highlight the stupidity of humans.
In “Wonderful Humans – Tremendous Minds,” the voice talks about humans as “proud carriers of their very own craniums” and how clever they can be before listing flaws such as how they “conduct entire arguments with ‘are too’ and ‘are not’” and “click on headlines that say, ‘Get rid of belly fat in three days.’”
In “Wonderful Humans – Terrific Bodies,” the focus begins with our “tremendous formations of meat and hair” and “opposable thumbs” before transitioning to how we “twerk,” drop cellphones on our “own faces while lying in bed” and “indicate left, before turning the wheel right.” The spots end with “Humans will be humans,” which is why Nissan’s technology is designed to “help keep humans safely out of harm’s way.”
In “Wonderful Humans – Tremendous Minds,” the voice talks about humans as “proud carriers of their very own craniums” and how clever they can be before listing flaws such as how they “conduct entire arguments with ‘are too’ and ‘are not’” and “click on headlines that say, ‘Get rid of belly fat in three days.’”
In “Wonderful Humans – Terrific Bodies,” the focus begins with our “tremendous formations of meat and hair” and “opposable thumbs” before transitioning to how we “twerk,” drop cellphones on our “own faces while lying in bed” and “indicate left, before turning the wheel right.” The spots end with “Humans will be humans,” which is why Nissan’s technology is designed to “help keep humans safely out of harm’s way.”
Credits
CCO: Graham LangECD: Jenny Glover
CD: TJ Arch
Copywriter: Jenny Glover
Agency Producer: Olivia Hannigan
Account Director: Jon Nestoras
Production House: Pirate Group Inc
Director: Tom Eymundson
Audio Engineer: Keith Ohman
Voice Talent: Doug Barron