2022 Winner

NABS enlisted Cossette to help bring attention to the high burnout rate in the advertising and marketing industry due to the lack of work-life balance (particularly during the pandemic). A video features a woman working alone late at the office when suddenly an animated cracker – the subject of her work – appears on her desk, singing and dancing about the various ways “This Job Can Break You,” covering topics typically not broached out loud, and even features a cheeky comment including an expletive. The campaign video was posted online, shared with media and featured across industry trades, websites and social channels, creating a 500% lift in brand awareness.

Credits

Global Chief Creative Officer: Peter Ignazi
Executive Creative Directors: Craig McIntosh, Jaimes Zentil
Creative Directors: Nicole Ellerton, Jacob Greer
Art Director: Nicole Ellerton
Copywriter: Jacob Greer
Producer: Sarah Moen
Senior Strategy Director: Geraldine Tixier
Group Business Director: Asmait Hailu
SVP, General Manager: Kathy McGuire

Production Co: Skin & Bones
Director: Edward Andrews
Executive Producer: Liane Thomas
Line Producer: Joan Bell
Director of Photography:Barry Parrell


Animation & Online: Tantrum Studio
Animation Director: Dominik Bochenski
Character Design: Gina Romo
Animator: Sean McLaughlin
Look Dev/Lighting: Dominik Wojtarowicz
3D Artist: Rogerio Miyagi
Compositors: Davide Di Santo, Dexter Huizenga
Modeller: Bill Davidson
Senior Colourist: Dominik Bochenski
On Set VFX Supervisor: Dan Ciancone
Producer: Margarita Reynes
Executive Producer: Victoria Holt


Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Actor: Nicole Moller

Offline Edit: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
Assistant Editor: Nathan Olszewicki

Audio House: Pirate
Music Director: Chris Tait
Producer: Joanne Uyeyama
Composer: Ari Posner
Engineer: Ian Boddy


Client: nabs
Executive Director: Jay Bertram
Marketing Chair, Board of Directors: Kate Torrance
Director, Central: Mark Neves