2022 Winner

In “Here to Win” – created by Cossette for World Wheelchair Rugby – a man watches wheelchair rugby matches and studies a star player obsessively on television, his computer and his phone while he eats. The video shows him training, juxtaposing shots of his own practice moves alongside shots of the pro. After he makes a team, the man demonstrates the same speed, determination and fearlessness. In a match, he breaks away with the ball, only to be knocked down. The ball rolls away, then is scooped up quickly by the star player. The message: “We’re not here to inspire. We’re here to win.”

Credits

Title: Here to Win

Chief Creative Officer: Peter Ignazi
Executive Creative Directors: Craig McIntosh, Jaimes Zentil
Associate Creative Directors: Jake Bundock, Ryan Kukec
Senior Art Director: Chris Walker
Senior Copywriter: Pete MacInnis
Group Creative Director, Head of Design: Luis Coderque
Creative Director: Mark Balson
Designer: Paula Dopuda
Senior Designer: Chelsea Palmer
Producer: Nan Row
Senior Strategist: Bella Iannetta
Director, Branding & Design Strategy: Chelito Rubio
Group VP, Head of Strategy: Max Keane
Account Coordinator: Nathaniel Lazare
Account Supervisor: Aline Cleve
Group Business Director: Asmait Hailu
SVP, General Manager: Kathy McGuire

Production Co: MERCHANT
Director: Alex Hulsey
Line Producer: Ellie Winston
DOP: Farhad Ghaderi
PM: Vlad Motorykin
PD: Britt Skelly
Wardrobe: Adelle Gaudet
Head of Production: Sara Alfaro
Executive Producer: Ian Webb
Online Facility: alter ego
Senior Colourist: Wade Odlum
Colour Assistant: Jonah Venneri
Lead VFX Artist: David Whiteson
VFX Assistant: Saba Zahir
Producer: Andrew Tavares
Executive Producer: Hilda Pereira
Casting: Mann Casting
Casting Director: Steven Mann
Offline Edit: Saints Editorial
Editor: Ross Birchall
Jr. Editor: Paula Hicks
Producer: Bobbi Debman
Executive Producer: Michelle Rich
Audio (Sound Design & Mix): Berkeley Inc.
Creative Director - Jared Kuemper
Executive Producer - Tyna Maerzke
Music Studio: Barking Owl
Creative Director: Kelly Bayett
Producer: Hannah Alter
Composer: David Radley

Client: World Wheelchair Rugby
Chief Executive Officer: Steve Griffiths
President: Richard Allcroft
Board Director: Martin Richard