2022 Winner

As the global governing body for the sport, World Wheelchair Rugby (WWR) looked to showcase speed, determination and fearlessness by way of its new logo and brand identity, while also conveying the message that wheelchair rugby was “Here to Win.” Using the organization’s acronym WWR, the logo created by Cossette embodies the forward momentum of the athletes on court, while the typography, visuals and design system showcases the players’ athleticism. The electric red colour was chosen to reflect the intensity in which the athletes (featured in black and white photography) perform. The result is a distinctive identity that evokes vibrancy and energy, and elevates the WWR brand to stand alongside international players on the world stage while reflecting the vigorous sport it represents.

Credits

Agency: Cossette
Global Chief Creative Officer: Peter Ignazi
Executive Creative Directors: Craig McIntosh, Jaimes Zentil
Group Creative Director, Head of Design: Luis Coderque
Creative Director: Mark Neil Balson
Associate Creative Director: Chelsea Palmer
Designer: Paula Dopuda
Web Designer: Jason Gagnon
Associate Creative Directors: Jake Bundock, Ryan Kukec
Senior Art Director: Chris Walker
Senior Copywriter: Pete MacInnis
Senior Strategist: Bella Iannetta
Director, Branding & Design Strategy: Chelito Rubio
Group VP, Head of Strategy: Max Keane
Account Coordinator: Nathaniel Lazare
Account Supervisor: Aline Cleve
Group Business Director: Asmait Hailu
SVP, General Manager: Kathy McGuire