2022 Winner

In IGA’s animated “The Trophy” by Sid Lee, a girl and her grandfather, a former goalie, spend a week at his lakehouse over the holidays in 1996. “The Trophy” shows them discovering the best way to spend time together is by trying something new: the girl teaches her grandfather how to prepare food and he coaches her how to be a goalie. At the end, the grandfather serves a cake topped with one of his old hockey trophies. Two months later, a week before the Beijing Olympic Games, IGA released “The Athlete.” The girl, now a mom, prepares food for her teenage son to eat while she’s away playing as a goalie in her last Olympics – thanks to all that her grandfather taught her.

Credits

CLIENT: Sobeys
Carl Pichette, Caroline Duhamel, Geneviève Gouin-Demers, Johanne Lescadre,
Sandra Huynh, Julie Gendron, Frédérique Cyr-Labrie, David Auger-Simard, Karine
Lebel, Pascaline Varin, Vincent Globensky, Catherine Gadbois

AGENCY Sid Lee
Executive Creative Director: Alex Bernier
Creative Director: Julie Desrochers
Creative team: Mathieu Bouillon, Miriam Rondeau, Kristina Campbell, Andréane
Voyer, Pascal Gagnon, Sarah Lemire, Paul Gaspari
Production: Joannie Tellier, Carolyne Goyette, Magali Loiselle, Marie-Christine Toupin
Strategy: Pauline Rosen, Marilyse Dionne, Gonzague Mulot
Account Management: Geneviève Boulanger, Ariane Poitras, Catherine Savoie,
Judith Dupuis

Production 3D Mathematic
Director: Bertrand Bey, Marie-Julie Dallaire
Producteur: Jérémy Dumetre, Alexandre Pagot, Jérémy Dumetre, Mathieu Taggart,
Guillaume Audibet
CG Supervisor: Martin Trepeau

Audio & musique Circonflex
Music - Noël: Maxime Barzel, Olivier Girard, Paul-Étienne Côté
Music - Beijing: Mike Daigle, Olivier Girard, Paul-Étienne Côté
Sound design: Pierre-Hugues Rondeau
Mix: Dominic Cabana

MEDIA Carat
Maryse Archambault, Annie Forget, Simon Garneau, Nathalie Bilodeau, Jessica St-
Gelais Lapointe