2022 Winner

MadeGood, the food brand with a mission to make the world better, launched “Un-Wreck the Future,” the first campaign in its history. A video follows five young friends as they walk along streets and fields, brainstorming ways to solve food insecurity and climate change. The campaign, by Broken Heart Love Affair, included long- and short-form digital videos, a microsite where Gen Zs could submit one-minute films of their own actions and highlight causes in need of support, as well as social media, and PR and influencer marketing. The campaign garnered 81.99 million impressions across Canada and the U.S., with more than 800,000 clicks to the website. It also received 432 video uploads and led MadeGood to become the top organic granola brand in the U.S., with strong sales results in Canada.

Credits

CLIENT: MadeGood, Concord
SENIOR DIRECTOR, MARKETING: Wade Crouch
BRAND MANAGER: Milana Kleidman
ASSISTANT BRAND MANAGER: Ilana Lander

AGENCY: Broken Heart Love Affair, Toronto
PARTNERS, CHIEF CREATIVE OFFICERS: Carlos Moreno, Denise Rossetto, Todd Mackie
PARTNER, CHIEF STRATEGY OFFICER: Jay Chaney
PARTNER, CHIEF BUSINESS OFFICER: Beverley Hammond
CREATIVE DIRECTORS: Jordan Hamer, Spencer Ryan
COPYWRITER: Jordan Hamer
ART DIRECTOR: Spencer Ryan
DESIGNER: Yan Li
AGENCY PRODUCER: Sumit Ajwani/ Sarah Lasch
VP, CLIENT SUCCESS: Joline Matika
ACCOUNT SUPERVISOR: Maddy Cassidy

PRODUCTION COMPANY: Radke Film Group, Toronto
DIRECTOR: Michael Clowater
EXECUTIVE PRODUCER: Dan Ford
PRODUCER: Gill Gardner
DIRECTOR OF PHOTOGRAPHY: Tico Poulakakis

EDIT HOUSE: Saints Editorial, Toronto
EDITOR: Brian Williams
ASSISTANT EDITORS: Nick Coleman, Corinne Grans-Wood
EXECUTIVE PRODUCERS: Tory Osler, Bobbi Dedman

CASTING: Powerhouse Casting, Toronto
CASTING DIRECTOR: Andrew Hayes

VISUAL EFFECTS COMPANY: Darling, Toronto
VFX ARTIST: Paul Binney
VFX ASSISTANT: Alyssa Schmidt
VFX PRODUCER: Morgan Campbell
VFX EXECUTIVE PRODUCERS: Cheyenne Bloomfield, Christine Tsao

COLOUR HOUSE: Darling
COLOURIST: Kassi Bellamy
COLOUR ASSISTANT: Will Culverwell

AUDIO HOUSE: OSO Audio, Toronto
SOUND SUPERVISION & MIX: Daenen Bramberger
SOUND DESIGN: Eric Van Mil