2022 Winner
BronzeBrand Identity
Wino
"Wino"
Wedge
"Wino"
Wedge
Wino – a private import company based in Montreal that’s led by a “chasseur de cru” (or “vintage hunter”) who curates a selection of winemakers – needed to create a strengthened consumer-facing brand as a number of restaurants closed
during the pandemic.
Wino’s brand refresh needed to honour the high quality of its products while evoking the art and passion of European winemakers – without coming across as snobby. Wedge’s complex typographic system expressed the brand’s essence of elegance and ease, while the colours (from vivid magenta to an energetic orange) were selected to convey vibrancy. The typographic layer contrasted with photography that felt natural, anchored in the terroir. The grape symbol, from a simple circle to an oversized graphic element, was used across a variety of applications.
during the pandemic.
Wino’s brand refresh needed to honour the high quality of its products while evoking the art and passion of European winemakers – without coming across as snobby. Wedge’s complex typographic system expressed the brand’s essence of elegance and ease, while the colours (from vivid magenta to an energetic orange) were selected to convey vibrancy. The typographic layer contrasted with photography that felt natural, anchored in the terroir. The grape symbol, from a simple circle to an oversized graphic element, was used across a variety of applications.
Credits
Design Agency: WedgeClient: Wino Importations
Design Director: Justin Lortie
Designer: Dominic Liu, Noé St-Onge
Project Manager: Shanel Lessard