2022 Winner

In Internova Travel Group’s “Book Human,” the exterior of Hotel Paradise sets the scene. Cut to a standard mid-range room, where a robot that looks almost like a human, created through special effects including make-up, prosthetics and postproduction techniques, says, “Isn’t this place perfect?”

As the robot-human walks through the hotel hallways and by the empty pool, his machine voice continues: “We have already thought of everything, because we watch everything. We hear everything, we know everything about you and thousands of others exactly like you. The search for your perfect vacation is over.” The spot cuts to a close-up of the robot’s face as it creepily asks, “Do you like it?” It ends with a message to not “let a machine book your vacation” – encouraging viewers to use Internova’s human advisors instead.

Credits

Agency: Broken Heart Love Affair
Partner(s), Chief Creative Officer(s): Carlos Moreno, Denise Rossetto, Todd Mackie
Partner, Chief Strategy Officer: Jay Chaney
Partner, Chief Business Officer: Beverley Hammond
Creative Director(s): Jordan Hamer, Spencer Ryan
Copywriter: Jordan Hamer
Art Director: Spencer Ryan
Designer: Rasna Jaswal
Agency Producer: Erica Metcalfe
VP, Client Success: Cass Farry
Account Director: Naomi Olsen

Production Company: Frank Content
Director: Rodrigo Garcia Saiz
Executive Producer: Danielle Kappy
Producer: Keren Kilcoyne
Director of Photography: Rory O'Grady

Post Producer: Nathan Dharamshi
Service Production Company - South Africa: Gatehouse
Executive Producer: Beverley Wynn
Bidding Producer: Karin Tanchel

Edit House: Black Ginger
Editor: Jaco Rossouw

VFX: Black Ginger
Online: Eddie Addinall

Audio House: OSO
Audio Engineer, Creative Director: Daenen Bramberger