2022 Winner
GoldAnimation
MeritDirection
Air Canada
"Globes Apart"
FCB
"Globes Apart"
FCB
With the holiday season approaching, Air Canada wanted to re-establish a positive emotional connection with people unable to travel due to the pandemic, as well as earn back top-of-mind consideration. Its “Globes Apart” spot combined live action and stop-motion animation to represent universal experiences and emotions that tell a story of love and the magic of believing. Live-action family scenes grounded the story while stop-motion was used to give life to two characters featured in separate snow globes.
The animated characters watch each other go about their lives, each in their own isolated winter or summer bubble, slowly growing fond of each other until their love and conviction unites them in a single globe. The characters were printed at the right scale using a 3D printer, then were molded in flexible silicone rubber, while 2D animation was used to apply facial reactions – all helping to create a seamless
world that felt larger than life.
The animated characters watch each other go about their lives, each in their own isolated winter or summer bubble, slowly growing fond of each other until their love and conviction unites them in a single globe. The characters were printed at the right scale using a 3D printer, then were molded in flexible silicone rubber, while 2D animation was used to apply facial reactions – all helping to create a seamless
world that felt larger than life.
Credits
Client: Air CanadaAndy Shibata, Vice President, Brand
John Xydous, Director, Brand Strategy and Content Marketing
Annie Couture, Manager, Content Marketing
Maude Cadieux, Content Marketing Manager
Agency: FCB Toronto
Bryan Kane - President
Nancy Crimi-Lamanna – Chief Creative Officer
Shelagh Hartford – VP, Strategy
Chris Flynn – Account Supervisor
Nikki Tasos – Account Executive
Justine Guilin – Project Lead (MTL)
Michael Morelli – Associate Creative Director, Art Director
Marty Hoefkes - Associate Creative Director, Copywriter
Mary MacLeod – Art Director
Patrick Gravel – Copywriter
Adriana Laborde – Senior Producer
Stoopid Buddy Studios (animation studio)
Evan DeRushie – Stop Motion Director and DP
Phil Eddolls – Producer
Danielle Araiche (Booming Echo) – Executive Producer
Someplace Nice – Production House (live action)
Sean McBride – Live Action Director
Kristoffer Bonnell – DOP
Adam McCloy - Line Producer
Estelle Weir - Executive Producer
Outsider Editorial
Michael Barker – Editor
Cam Anderson – Asst editor
Kristina Anzlinger – Executive Producer
Colour:
Hardave Grewal (freelancer)
Grayson Music Group – Audio House
Audio director: Mark Domitric
Audio engineer: Chris Masson/Brian Bernard
Media Services Coordinator: Kevin MacInnis
Executive Producer: Kelly McCluskey