2022 Winner

To reconnect with an audience who would soon consider flying after a year of lockdowns, Air Canada created “Globes Apart,” a video that spoke to the sense of isolation and loneliness brought on by the pandemic, as well as the love and resilience that saw them through it – while also conveying the magic of the holidays. To set the stage for the story, live action was used to show a mother giving her son a snow globe at home during the holidays, which he then places alongside other snow globes on their fireplace mantel. The focus then transitions to two people living in separate snow globes, growing fond of one another as they watch each other live their lives. The magic of belief creates an emotional union, with the spot pointing to Air Canada as the reason the two are finally brought together.

Credits

Client: Air Canada
Andy Shibata, Vice President, Brand
John Xydous, Director, Brand Strategy and Content Marketing
Annie Couture, Manager, Content Marketing
Maude Cadieux, Content Marketing Manager

Agency: FCB Toronto
Bryan Kane - President
Nancy Crimi-Lamanna – Chief Creative Officer
Shelagh Hartford – VP, Strategy
Chris Flynn – Account Supervisor
Nikki Tasos – Account Executive
Justine Guilin – Project Lead (MTL)
Michael Morelli – Associate Creative Director, Art Director
Marty Hoefkes - Associate Creative Director, Copywriter
Mary MacLeod – Art Director
Patrick Gravel – Copywriter
Adriana Laborde – Senior Producer

Stoopid Buddy Studios (animation studio)
Evan DeRushie – Stop Motion Director and DP
Phil Eddolls – Producer
Danielle Araiche (Booming Echo) – Executive Producer

Someplace Nice – Production House (live action)
Sean McBride – Live Action Director
Kristoffer Bonnell – DOP
Adam McCloy - Line Producer
Estelle Weir - Executive Producer

Outsider Editorial
Michael Barker – Editor
Cam Anderson – Asst editor
Kristina Anzlinger – Executive Producer

Colour:
Hardave Grewal (freelancer)

Grayson Music Group – Audio House
Audio director: Mark Domitric
Audio engineer: Chris Masson/Brian Bernard
Media Services Coordinator: Kevin MacInnis
Executive Producer: Kelly McCluskey