2022 Winner

For the back-to-school promotional window, John St. created No Frills’ first grocery shopping video game, an 8-bit throwback called “Aisles of Glory: Legends of the Haul,” complete with limited-edition character skins and power-ups. With codes hidden at stores across the country – each redeemable for in-game perks and prizes – the game allowed people to compete for bragging rights and free groceries. In a fresh twist, No Frills also created its own video game controller, the Frill Blaster Pro, using capacitive touch technology to turn bananas into buttons. With over 12 million campaign video views, the controller was also a driving force in delivering traffic to the game. The game and the Frill Blaster Pro generated a total of 57 million impressions, which led to 740,000 game plays, and surpassed all campaign metrics and sales goals.

Credits

Chief Creative Officer: Cher Campbell
Creative Director: Jess Willis
Associate Creative Directors: Alex Manahan, George Lin
Copywriter: Emma Lorenzi
Art Director: Xiang Zheng
Designer: Carol Hung
Executive Producer: Matthew DeWaal
Producers: Danielle Lloyd, Alexandra Ungureanu
Client Service Director: Allison Ballantyne
Business Lead: Christy Cusack
Account Supervisors: Ariel Segal, Kelly Brennan
Chief Strategy Officer: Megan Towers
Strategy Director: Colin Carroll
Banana Controller Fabrication: wonderMakr
Producer: Rasheed Hussain
Creative Technologist: Garrett Reynolds
President & Chief Innovation Officer: Mark Stewart
Game Production: Relish Interactive
Creative Directors: Justin Sadler, Ram Kanda
Art Director: Alyssa Munaretto
Designer: Treawna Harvey
Illustrators: Jesse Millest, Jimena Castillo, Anthony Chavaria
Development Leads: Derek Martin, Rick Mason
Developers: Cody Chartrand, Aaron Bernstein
Testing: Matt Fleming
Producers: Phil Leuenberger, Pebble Lee, Joshua Doherty
Audio House: SNDWRx
Composer: Didier Tovel
Executive Producer: Alison Lawee