2022 Winner

In “New Year’s Gathering” by Lg2 for Quebec pet supply store Mondou, a dog licking itself while in a living room chair is admonished by the owner as she sets the table. “Aaah, Kiki,” she says. The doorbell rings, so she can’t stop the dog. As a couple enters wishing “Happy New Year,” Kiki runs over to greet them and the man responds with enthusiasm by kneeling down and saying, “We haven’t seen each other in such a long time. You missed me, eh?” while Kiki licks the man in the face over and over – to the horror of the owner. The man stands back up to hug the host, but she leans back and offers up her elbow as a greeting instead. The guest responds, “Of course. We’re still doing that.”

Credits

[Company credits]
Creative Agency: lg2
Production House: Nova Film
Sound Studio: BLVD
Post-Production Studio: Studio Élément
Media Agency: Jungle

[Individual credits – agency]
Vice-President, Creative: Marilou Aubin
Vice-President, Strategy: Sophie-Annick Vallée
Vice-President, Account Services: Marie-Christine Cayer
Creative Director: Geneviève Langlois
Creative: Luc Dupéré, Étienne Goulet, Frédéric Tremblay
Strategy: Laura Danino, Orane Perez
Account Services: Julie Bergeron, Jeanase Thermil, Sarah-Maude Raymond, Frédérique Lafrance
Agency Production: Lina Piché

[Individual credits – production house]

Director: Franie-Éléonore Bernier
Director of Photography: Maxime Valsan
Production: Alexis Dubosc

[Individual credits – sound studio]
Engineering: Marc Rémillard

Post-Production Studio: Studio Élément

[Individual credits – media agency]
Media Supervisor: Julie Laplante

[Individual credits – client]

Marketing, E-Commerce and Digital Strategy Director: Roxane Lalonde
Marketing Manager: Vicky Duguay
Content Marketing Manager: Marc-Antoine Legault
Head of Graphic Design and Creative: Marc Mc Innis