2022 Winner
SilverOnline Film
BronzeIntegrated Campaign
Kia
"This is family LUV"
Stradigi Marketing
"This is family LUV"
Stradigi Marketing
With the launch of its Carnival – a blend of the style of an SUV with the practicality of a minivan – Kia wanted the vehicle to be the go-to choice for multi-generational multicultural families, mainly from the South Asian and Chinese communities.
Stradigi Marketing produced two online videos for the campaign “This Is Family LUV” – a play on Life Utility Vehicle (or LUV), a category acronym used by the industry. With many students denied a graduation ceremony due to pandemic lockdowns, one video showed family members driving to take a photo in a memorable spot. The other video depicted a family camping, only for the dad to find his family sleeping in the car instead of their tents. The videos were distributed across Facebook, Instagram, WeChat, YouTube and on programmatic desktop and mobile display networks. The eight-week campaign resulted in seven million impressions, with over 700,000 views.
Stradigi Marketing produced two online videos for the campaign “This Is Family LUV” – a play on Life Utility Vehicle (or LUV), a category acronym used by the industry. With many students denied a graduation ceremony due to pandemic lockdowns, one video showed family members driving to take a photo in a memorable spot. The other video depicted a family camping, only for the dad to find his family sleeping in the car instead of their tents. The videos were distributed across Facebook, Instagram, WeChat, YouTube and on programmatic desktop and mobile display networks. The eight-week campaign resulted in seven million impressions, with over 700,000 views.
Credits
Andrew Srinarayan - CMOJoyce Lau- Media Director
Bobby Brown Singh - Producer/Director