2022 Winner

To share its sustainability mission and message, IKEA’s “Our Little World” spot features a fantasy world with people living atop a series of “globes” floating above the clouds. It’s dawn, and we see bedroom furniture – with a young girl sleeping in the bed – atop one of the globes in the sky. As she wakes up, the camera follows birds and bees as they fly from one globe to another, each depicting a different scene: A woman watering her plants; men playing mahjong; a man working in his home office while his daughter plays; a woman hanging laundry.

When a shot focuses on a single scene, other globes are captured in the background. From close-ups to wider shots, the camera and globes are slowly and constantly moving – all set to the music of a folksy duet sung by a man and child. The video ends on an image of the earth from space with the text “A better world starts at home.”

Credits

Client: IKEA
Agency: Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Joel Holtby, Dhaval Bhatt
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Chief Strategy Officer: Sean McDonald
Strategy Director: Shereen Ladha
Group Account Director: Sarah Riedlinger
Account Manager: Megan Christopher
Head of Broadcast: Laura Rioux
Director of Broadcast: Shelby Spigelman
Broadcast Producers: Anne Marie Martignago, Alex Butt
Production House: Scouts Honour
Director: Mark Zibert
DP: Mark Zibert
Production House Executive Producer: Rita Popielak, Simon Dragland
Post Production House: Outsider Editorial
Editor: Michael Barker
VFX/CGI: a52 VFX
Audio House: Vapor Music
Audio Engineer: Ryan Chalmers
Music Director: Ted Rosnik