2022 Winner

IKEA’s “Our Little World” places the viewer in an alternative world with people who live in the sky – alongside IKEA’s furniture and products – atop a series of “globes” that float above the clouds. As dawn breaks, the camera sweeps towards a girl sleeping, her bedroom furniture stacked on one such globe in the sky. In these vignettes that highlight sustainability practices, the camera follows birds and bees as they flit from one globe to another, revealing a whole community: a woman watering her plants; men playing mahjong; a man working in his home office. The video is set to a sweet duet sung by a man and a child, and ends on an image of Earth from space, with the line, “A better world starts at home.”

Credits

Client: IKEA
Agency: Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Joel Holtby, Dhaval Bhatt
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Chief Strategy Officer: Sean McDonald
Strategy Director: Shereen Ladha
Group Account Director: Sarah Riedlinger
Account Manager: Megan Christopher
Head of Broadcast: Laura Rioux
Director of Broadcast: Shelby Spigelman
Broadcast Producers: Anne Marie Martignago, Alex Butt
Production House: Scouts Honour
Director: Mark Zibert
DP: Mark Zibert
Production House Executive Producer: Rita Popielak, Simon Dragland
Post Production House: Outsider Editorial
Editor: Michael Barker
VFX/CGI: a52 VFX
Audio House: Vapor Music
Audio Engineer: Ryan Chalmers
Music Director: Ted Rosnik