2022 Winner

For RATESDOTCA, Zulu Alpha Kilo centred the company’s TV and radio
launch campaign around the need for consumers to shop around for car insurance to avoid “getting milked.’” A 30-second video features a mechanic who, while eating cereal, points out the problem under a car to the concerned customer: an udder that is slowly dripping milk. “You’re getting milked on your car insurance,” he says, before advising the customer to try RATESDOTCA to compare rates from different insurance providers. In another 15-second video, a different mechanic squeezes the udder under the car to add milk to his coffee but once he does, the milk doesn’t stop flowing. On radio, a spot focuses on a “freshly-milked Jeff” who didn’t take the time to shop around for car insurance.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Group Creative Director: Ian Simpson, Catherine Allen
Art Director: Michael Siegers, Manali Kulkarni
Writer: Jonah Flynn, Dylan Verwey
Head of Design: Stephanie Yung
Designer: Ryan Booth, Vince Rozas, Omar Morson, Zoe Kim
Account Team: Lisa Sousa, Nina Bhayana, Chris Rosario
Strategic Planner: Tim Hopkins
Client: RATESDOTCA Group Ltd.
Clients: Igal Mayer, Leonie Tait, Flora Cheung, Lydia Ku
Agency Producer: Revital Grunberg, Houng Ngui
Media Agency: OMD
Media Team: Garrett Mitchell, Christine Wilson, Peter Venus, Alston Lobo, Ben Aydin, Arthur Hsueh, Dwayne Mataseje
Production House: Untitled Films
Executive Producer : Peter Davis
Line Producer: Kelly King
Director: Francois Lallier
DOP: Francois Gamache
Casting Director: Steven Mann Casting
Post Production: Zulubot
Editor: Max Lawlor, Jessie Posthumus
Online Artist: Alex Boothby
Post Producer: Mariya Guzova
Transfer House: Alter Ego
Colourist: Eric Whipp
Producer: Jane Gearrah
Music House: Eggplant
Audio Director: Adam Damelin
Sound Design: Peter Pacey
Producer: Nicola Treadgold
Engineer: Dan Horton, Ben Spiller
Studio Artists: Pavel Petrycki, Jenny McCracken
Developer: Kyle Collins