2022 Winner

In RATESDOTCA’s 30-second video “Don’t Get Milked” by Zulu Alpha Kilo, a mechanic and a customer stand beside each other, staring at the underbelly of a car in the garage, as the mechanic eats a bowl of cereal. “There’s your problem,” says the mechanic. An udder is revealed on the underside of the vehicle. “You’re getting milked on your car insurance,” he adds, while eating the cereal, milk dripping slowly from the udder. “What should I do?” asks the customer, with the mechanic suggesting he work with RATESDOTCA: “Compare rates from different insurance providers. Find the best one.” The mechanic then places his bowl under the udder and squeezes more milk into it. The final shot features a laptop screen rolling into the shot that says, “Don’t Get Milked. Get a Better Rate. Save an Average of $676.”

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Group Creative Director: Ian Simpson, Catherine Allen
Art Director: Michael Siegers, Manali Kulkarni
Writer: Jonah Flynn, Dylan Verwey
Head of Design: Stephanie Yung
Designer: Ryan Booth, Vince Rozas, Omar Morson, Zoe Kim
Account Team: Lisa Sousa, Nina Bhayana, Chris Rosario
Strategic Planner: Tim Hopkins
Client: RATESDOTCA Group Ltd.
Clients: Igal Mayer, Leonie Tait, Flora Cheung, Lydia Ku
Agency Producer: Revital Grunberg, Houng Ngui
Media Agency: OMD
Media Team: Garrett Mitchell, Christine Wilson, Peter Venus, Alston Lobo, Ben Aydin, Arthur Hsueh, Dwayne Mataseje
Production House: Untitled Films
Executive Producer : Peter Davis
Line Producer: Kelly King
Director: Francois Lallier
DOP: Francois Gamache
Casting Director: Steven Mann Casting
Post Production: Zulubot
Editor: Max Lawlor, Jessie Posthumus
Online Artist: Alex Boothby
Post Producer: Mariya Guzova
Transfer House: Alter Ego
Colourist: Eric Whipp
Producer: Jane Gearrah
Music House: Eggplant
Audio Director: Adam Damelin
Sound Design: Peter Pacey
Producer: Nicola Treadgold
Engineer: Dan Horton, Ben Spiller
Studio Artists: Pavel Petrycki, Jenny McCracken
Developer: Kyle Collins