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Black Business
and Professional
Association (BBPA)
"The Micropedia of Microaggressions"
Zulu Alpha Kilo
and Professional
Association (BBPA)
"The Micropedia of Microaggressions"
Zulu Alpha Kilo
To combat the subtle put-downs, assumptions and comments that those in marginalized communities face on a daily basis, the Black Business and Professional Association (BBPA) created “The Micropedia,” the first encyclopedia of microaggressions. Zulu Alpha Kilo modelled the learning tool after other community-driven wikis, with the resource featuring an ever-growing collection of definitions, information and real-world examples of microaggressions. It provides tips on how to avoid, respond to and be accountable for them, and invites people to contribute their own experiences.
Nine categories – including 2SLGBTQ+, race and religion – are each labelled as a “volume” and lined up vertically on the website as they would appear on a bookshelf. Each entry explains how a specific microaggression can be damaging and is tagged with applicable intersecting categories. The BBPA developed the content in concert with the Canadian Congress on Diversity and Workplace Equity, Pride at Work and the Diversity Institute at Toronto Metropolitan University.
“The Micropedia” garnered local and global coverage and engaged users from over 115 countries. Major organizations, as well as the Government of Canada, have used the program to accelerate their own diversity efforts.
Nine categories – including 2SLGBTQ+, race and religion – are each labelled as a “volume” and lined up vertically on the website as they would appear on a bookshelf. Each entry explains how a specific microaggression can be damaging and is tagged with applicable intersecting categories. The BBPA developed the content in concert with the Canadian Congress on Diversity and Workplace Equity, Pride at Work and the Diversity Institute at Toronto Metropolitan University.
“The Micropedia” garnered local and global coverage and engaged users from over 115 countries. Major organizations, as well as the Government of Canada, have used the program to accelerate their own diversity efforts.
Credits
Agency: Zulu Alpha KiloChief Creative Officer: Zak Mroueh
Executive Creative Director: Stephanie Yung, Christina Yu
Art Director: Andrea Por
Writer: Christina Roche
Design Director: Jeff Watkins
Designer: Zoe Kim
UX/UI Designer: Damian Simev
Account Team: Rob Feightner, Karla Ramirez, Michael Brathwaite.
Planning Team: Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell
Agency Producers: Rebecca Adams, Kenneth Haz
Production Director: Ola Stodulska
Partner: Nadine Spencer, Black Business and Professional Association
Partner: Alex Ihama, Canadian Congress on inclusive diversity and workplace equity
Partner: Wendy Cukier, Diversity Institute, Ryerson University
Partner: Colin Druhan, Pride at Work Canada
Studio Director: James Graham
Developers (web): Jake Edwards, Kyle Collins, Ariana Emond
Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch
Production House: Zulubot
Director: Barbara Shearer
Production House Producer: Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal
Executive Producer: Tom Evans
Cinematographer/DOP: Greg Bennet
Key Grip: Prassan Patel
Editing Company: Zulubot
Editor: Jessie Posthumus, Felipe Chaparro
Animation: Ashlee Mitchell
Post Producer: Sarah Dayus, Mariya Guzova
Online: Felipe Chaparro
Motion Graphics: Mike Sevigny
Special Effects: Jay Baker
Colourist: Felipe Chaparro
Audio Production / Scoring: Pirate Toronto
Executive Producer: Maggie Blouin Pearl
Engineer: Ian Boddy
3D Motion Design: Flavio Carvalho, Steve Kelly
Audio Social: Noah Mroueh