2022 Winner
SilverOnline
Black Business and Professional Association
"The Micropedia of Microaggressions"
Zulu Alpha Kilo
"The Micropedia of Microaggressions"
Zulu Alpha Kilo
“The Micropedia” is the first encyclopedia of definitions, information and real-life examples of microaggressions that marginalized people face daily. Created by the Black Business and Professional Association (BBPA), together with Zulu Alpha Kilo, “The Micropedia” is an ever-growing resource that also provides tips on how to avoid, respond to and be accountable for microaggressions, while also inviting people to contribute their own experiences.
The learning tool has been embraced by major organizations, including the Government of Canada, to help accelerate their own internal diversity efforts. The BBPA worked with the Canadian Congress on Diversity and Workplace Equity, Pride at Work and the Diversity Institute of Ryerson University to develop the content.
The learning tool has been embraced by major organizations, including the Government of Canada, to help accelerate their own internal diversity efforts. The BBPA worked with the Canadian Congress on Diversity and Workplace Equity, Pride at Work and the Diversity Institute of Ryerson University to develop the content.
Credits
Agency: Zulu Alpha KiloChief Creative Officer: Zak Mroueh
Executive Creative Director: Stephanie Yung, Christina Yu
Art Director: Andrea Por
Writer: Christina Roche
Design Director: Jeff Watkins
Designer: Zoe Kim
UX/UI Designer: Damian Simev
Account Team: Rob Feightner, Karla Ramirez, Michael Brathwaite.
Planning Team: Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell
Agency Producers: Rebecca Adams, Kenneth Haz
Production Director: Ola Stodulska
Partner: Nadine Spencer, Black Business and Professional Association
Partner: Alex Ihama, Canadian Congress on inclusive diversity and workplace equity
Partner: Wendy Cukier, Diversity Institute, Ryerson University
Partner: Colin Druhan, Pride at Work Canada
Studio Director: James Graham
Developers (web): Jake Edwards, Kyle Collins, Ariana Emond
Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch
Production House: Zulubot
Director: Barbara Shearer
Production House Producer: Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal
Executive Producer: Tom Evans
Cinematographer/DOP: Greg Bennet
Key Grip: Prassan Patel
Editing Company: Zulubot
Editor: Jessie Posthumus, Felipe Chaparro
Animation: Ashlee Mitchell
Post Producer: Sarah Dayus, Mariya Guzova
Online: Felipe Chaparro
Motion Graphics: Mike Sevigny
Special Effects: Jay Baker
Colourist: Felipe Chaparro
Audio Production / Scoring: Pirate Toronto
Executive Producer: Maggie Blouin Pearl
Engineer: Ian Boddy
3D Motion Design: Flavio Carvalho, Steve Kelly
Audio Social: Noah Mroueh