2022 Winner

In “Retire in the Home You Love – Sore Back” for HomeEquity Bank and its CHIPReverseMortgage, an adult daughter asks her mom “What’s wrong with dad?” after the father grunts his way down the stairs, holding his back. “Oh, he threw his back out yesterday,” says the mom. The daughter suggests they move into a smaller space, adding, “I bet it was those stairs.” “It wasn’t the stairs,” the mom responds, cheekily pausing. “Actually, we love the stairs.” The daughter cringes at the thought of her parent’s extracurricular activities, and a voiceover ends the spot with a call to action: “Retire in the home you love with the CHIPReverseMortgage from Home EquityBank.”

Credits

Agency: Zulu Alpha Kilo
CCO/CD: Zak Mroueh
CD, Writer: Nick Asik
ACD, Art Director: Jenny Luong
Art Director (Sore Back): Susie Lee
Writer (Sore Back): Jonathan Smith
Writer (Granddaughter): Jonah Flynn
Art Director (Conversation Stoppers): Sarah Quinto
Writer (Conversation Stoppers): Julia Forrester
Agency Producer: Tricia Lapidario, Christine Taranco
Account Team: David Tremblay, Sarah Shiff
Planning Team: Tim Hopkins
Client: HomeEquity Bank
Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency: OMD & iQuanti
Media Team: Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency: Provident
PR Team: Morgan McLellan
Production House: Partners Film
Director: Michael Downing
Executive Producer: Gigi Realini
Line Producer: Jeff Schwartz
Director of Photography: André Pienaar
Casting Directors: Mann Casting, Steven Mann
Editing Company: Zulubot
Post Producer: Mariya Guzova
Editor: Max Lawlor, Micah Rix-Hayes
Online & Transfer: Zulubot
Colourist: Felipe Chaparro
Online Artist: Felipe Chaparro
Music: Six Degrees Music & Sound
Voice Director: Christian Goutsis
Audio Producer: Carolyn Ruether
Audio Engineers: Regan Kuemper and James Allinson