2022 Winner
BronzeCorporate Reporting
Calgary Foundation
"Shifting Perspective"
Daughter Creative
"Shifting Perspective"
Daughter Creative
The Calgary Foundation, a non-profit that aims to make the city more inclusive, viewed its annual report as an opportunity to highlight ongoing racial equity gaps. The goal of “Shifting Perspective” was to encourage readers (its donors) to see things from a different point of view. Each of Daughter Creative’s spreads experimented with type scale, orientation and texture to symbolize different perspectives, while gaps were strategically placed between text to illustrate racial inequities.
Repetition of words underscored Canada’s mistreatment of Indigenous peoples – history repeating itself – while redacted columns demonstrated the importance of inclusion. Along with type-driven executions, orange was used as the primary colour in a show of support for Indigenous peoples.
Repetition of words underscored Canada’s mistreatment of Indigenous peoples – history repeating itself – while redacted columns demonstrated the importance of inclusion. Along with type-driven executions, orange was used as the primary colour in a show of support for Indigenous peoples.
Credits
Creative Directors: Stephanie Kochorek, Keli PollockDesigners: Holly Gallacher, Ben Gough, Tina Song
Copywriter: Jordan Finlayson
Planner: Miranda Thorne
Printer: Style-Craft Printing