2021 Winner

To encourage safe sex, condom brand LifeStyles pulled real-time Australian search data on the top sexually transmitted infections and created a stunning visualization of STI transmission. The platform, created by FCB/Six, used real-time search activity around six STIs to create faux stock charts, based on the frequency of searches for words like “painful urination” or “herpes” on any given day.

“Publicly Traded” was also built to be a lead capture tool, where users received a price alert for a pack of condoms according to the “stock” price that day – with LifeStyles condoms becoming more affordable when potential transmission was on the rise.

Credits

Agency: FCB/SIX NY
Chief Creative Officer: Ian Mackenzie
Executive Creative Director: Colin Craig
Associate Creative Director: Andrew Bernardi
Copywriter: Hemal Dhanjee
Art Director: Steve Ierullo
Designer: Ming Mikaeo
Senior Strategist: Eli Ferrara
VP, Group Account Director: Scott Sloggett
Group Account Director: Shalta Dicaire Fardin
Account Director: Fraser Jackson
Director of Integrated Production: Gillian Morrison
Integrated Producer: Venus Pun
Chief Technology Officer: Jacob Ciesielski
Development Director: Luiz Costa
Senior Business Analyst: Suraj Patel
Front-End Developer: Heung Lee
Front-End Developer: Tony Valderrama
Senior Full Stack Developer: Chris Ghouchandra
Quality Assurance Analyst: Nataliya Vislyanska
Quality Assurance Analyst: Ashish Mistry
President: Andrea Cook
EVP, Global Growth: Mish Fletcher
SVP, Director of Global Communications & PR: Melanie Mitchem

Editing House: Married to Giants
Editor: Ryan Hunt
Assistant Editor: Liam Crawford
Executive Producer: Julie Axell

Online Facility: Wingman VFX

Music and Sound Design: Grayson Matthews Audio Design
Music Producer: Mark Domitric
Engineer: Brian Bernard
Producer: Nicholas Shaw

Media Agency: Theory Crew

PR Company: Glossy Inc.
Public Relations: Shannon Stephaniuk