2021 Winner

Florida-based Plant Agricultural Systems, which uses AI and blockchain to provide food production transparency, believes the way the world produces, distributes and consumes food is “on the precipice of radical change.” It’s a belief that requires a brand identity that is itself disruptive. Working with the company, Cossette designed a logo inspired by the traceability of blockchain tech in which every component is connected by dashes.

It also flipped the name to reflect how a viewer would see it from the inside – a nod to transparency – and added two-letter signifiers, giving each area of the business (such as “Plant Artificial Intelligence” and “Plant 4 Tomorrow Outreach”) its own individual logo. Finally, simple visual cues helped anchor the brand as a whole.

Credits

Agency: Cossette
Global Chief Creative Officer(s): Peter Ignazi
Executive Creative Director(s): Craig McIntosh, Jaimes Zentil
Head of Design, Group Creative Director: Luis Coderque
Creative Director of Design: Mark Neil Balson
Director, Branding & Design Strategy: Chelito Rubio
Senior Designers: Chelsea Palmer, Julie MacKinnon
Client: Plant Agriculture Systems LLC
Principals: Karim Giscombe, Richard Dent III