2021 Winner

Milk is a hot topic in Quebec. Everyone seems to have an opinion. So to get the facts straight when it comes to the dairy product, Lg2 brought together the finest milk connoisseurs – including a barista, a baby, a cat and a skeleton – in a roundtable debate for Les producteurs de lait du Québec. The four questions that were asked by a 7-year-old child moderator were: “What goes best with milk?”; “Does milk have a future?”; “How many times a day do you drink milk?”; and “Milk contains 15 nutrients, what is your favourite?” – all of which made for a very Quebec-quirky debate.

Credits

Vice-President, Creative: François Sauvé
Copywriting: Guillaume Ferron, Guillaume Bergeron
Art Direction: Patrick Rochon, Marc Guilbault
Vice-President, Strategy: Sophie-Annick Vallée
Strategic Planning: Philippe Goudreault
Vice-President, Account Services: Marie-Christine Cayer
Account Services: Karine Payette, Joannie Bélanger, Émilie Giguère
Agency Production: Valérie Lapointe
Producer: François St-Amant
Production Company: BLVD / Emmanuelle Bérubé
Director of Photography: André Turpin
Post Production: BLVD in collaboration with RODEO FX
Editing: Olivier Binette / Guillaume Choquette
Sound and Engineering Studio: BLVD / Marc Rémillard
Media: Touché! – Martin Soubeyran, Gabrielle Côté, Maxime Mourot, Andréanne Veilleux

Client: Les Producteurs de lait du Québec – Julie Gélinas, Sara Bujold