2021 Winner
SilverOnline Film Single
BronzeTelevision Single
Société de sauvetage
"Reflection"
lg2
"Reflection"
lg2
In the spot, a man stands on a fishing boat. The water is tranquil and grey clouds stretch over deep Canadian wilderness. He’s alone, doing something he’s likely done a thousand times before.
As the camera moves in, rotating until the image of the man is suspended upside down, the truth is slowly and painfully revealed: the man is dead, his lifeless body floating at the surface like a buoy. Lg2’s “Refection” spot for the Société de sauvetage/Lifesaving Society, which works to prevent drowning and water-related injuries, ends with a stark warning: “Without a lifejacket, things can quickly turn deadly.”
As the camera moves in, rotating until the image of the man is suspended upside down, the truth is slowly and painfully revealed: the man is dead, his lifeless body floating at the surface like a buoy. Lg2’s “Refection” spot for the Société de sauvetage/Lifesaving Society, which works to prevent drowning and water-related injuries, ends with a stark warning: “Without a lifejacket, things can quickly turn deadly.”
Credits
Vice-President, Creation: Nick PagetCreative Direction: Frédéric Tremblay
Art Direction: Mario Pesant
Copywriting: Guillaume Ferron
Vice-President, Strategy : Sophie-Annick Vallée
Strategy: Sarah Farley-Gélinas
Account Services: Kathryne Beaulieu, Karine Farmer, Sharel-Aude Lamarre
Direction: Raphaël Ouellet
Agency Production: Nancy McDonald
Production Company: Gorditos
Post-Production Company: Rodeo Fx - Erik Gagnon, Marie-josée Huot, Marilou Marchand
Color Correction: Benoît Côté
Sound Studio: Circonflex
Music: Circonflex
Drone : Hexwing - Pierre F. Chénier et Julien Brault-Chénier