2021 Winner
SilverPackaging
Aliment Faita-Forgione
"Stefano"
lg2
"Stefano"
lg2
Aliment Faita-Forgione wanted to get its Stefano product to stand out on shelf, so it tasked lg2 with creating a new graphic system for its packaging.
The creative was developed around a polygon that represents the geographical boundaries of the Little Italy neighbourhood in Montreal, using a refreshing and eclectic combination of fonts. And, to help shoppers easily select products on shelves, a unique typography was used to identify each type of pasta, from fusilli to spaghetti.
The creative was developed around a polygon that represents the geographical boundaries of the Little Italy neighbourhood in Montreal, using a refreshing and eclectic combination of fonts. And, to help shoppers easily select products on shelves, a unique typography was used to identify each type of pasta, from fusilli to spaghetti.
Credits
AGENCYVice-President, Creative: David Kessous
Graphic Design: Philippe Cossette, Hugo Joseph
Layout Artist: Marie-Pier Daigle
Copywriting: Philippe Coulombe, Stuart Macmillan, Julia Lemyre-Cossette
Strategy: William Labelle
Vice-President, Account Services: Ingrid Roussel
Account Services: Constance Delille
Project Manager, Print: Mélanie Thérien, Laurence Bélanger
Director, Print Production: Geneviève Demers
Graphic Production: Joanie Évrard, Julie Hotte
CLIENT
Client : Stefano Faita